The African music scene is always listening for the next voice that stands out, and right now, it’s clear that voice belongs to Jubed Kyei Baffour. Jubed was born in October 1999 in Kumasi, Ghana, and signed to Enish Music, a record label that recognized his potential that has stood by his vision from the start. As it stands, Jubed is setting standards and trends. His music speaks to both the soul of Africa and the ambition of a global artist, one track, one lyric, and one unforgettable performance at a time.
His debut single Kilode made its mark in 2024, earning attention across the globe. Premiered on BBC Radio 1Xtra by the legendary DJ Edu, the track quickly attracted a fanbase. Built in Tema, his creative hub, Kilode showcased his ability to blend Afrobeat with a bold vocal delivery, setting the tone for his career.
The track hit the airwaves, and moved people. Its infectious rhythm and assertive vocals became a call to action, with creatives helping to push the track through dance challenges on TikTok and Instagram, making it go viral.
Then, just as the world began to take notice, Jubed came back even stronger in 2025 with his follow-up single Ruwa. A fresh mix of Afrobeat and Amapiano, Ruwa is a celebration of strength, grace, and the undeniable presence of women. Produced by Egar Boi, the track has quickly made waves in Ghana and found its way into the global conversation.
Premiered again by DJ Edu on BBC Radio 1Xtra, Ruwa has climbed the charts, trending on Spotify Ghana and making its mark on the Nigerian music scene. The song’s cultural significance was amplified by shout-outs from figures like actress Joselyn Dumas, Nana Ama Mcbrown, and Fela Makafui, who used Ruwa in their content. Fashion influencers, dancers, and content creators have joined the trend, sharing the track across TikTok, Instagram, and Twitter, helping the song achieve viral success.
Currently, Ruwa has become a cultural moment. It even reached the Top 5 most Shazamed songs in Ghana within days and earned the title of Song of the Week on Cool FM Lagos in March. The track now sits comfortably among Jubed’s growing body of work, and we can’t help but be proud as Ghanaians.
Jubed currently enjoys a strong and growing presence on Spotify, with monthly listeners steadily increasing as his fanbase continues to expand across regions. His place in the African music landscape is secured, and Ranks Africa Magazine has already named him one of the top 10 new stars raising the bar in the industry. His sound, created from influences like Burna Boy, Davido, Fela Kuti, Usher, and Tems, is distinctly his own. It’s personal, drawing from the rich heritage of Kumasi while looking outward to a global stage.
Again, Jubed’s live performances have become a highlight in his journey. He has graced stages like AfroParadise, Culture Beach Jam and Afrofuture, and Porials Pitch which have successfully captivated audiences, leaving fans wanting more.
Ghanaian rap icon Sarkodie has taken notice, acknowledging Jubed’s rising star and reposting RUWA on Twitter. This was a moment of arrival; indicating Dreams gradually becoming a reality.
As April 2025 came to a close, Jubed added a fresh set of achievements to his growing list. Ruwa surpassed one million streams across all digital platforms, a streaming landmark that signals both reach and resonance. The track also broke into the Top 50 most-played songs in Ghana, reinforcing its place among the year’s standout releases.
Around the same time, Jubed brought his energy to the iMullar Sound System stage, where his performance added another highlight to his expanding live catalog.
Through all the success, Jubed remains down to earth, often expressing his gratitude and his faith in his journey.
Jubed’s journey is just beginning. His ability to balance raw emotion with deliberate creativity makes him one of the most exciting artists to watch.
