News

Traditional Marketing vs Digital Marketing: Understanding the Difference and Finding the Balance

Traditional marketing vs digital marketing visual comparison

Marketing has always been about connection — about finding ways to reach people, tell stories, and inspire them to take action. What’s changed over the years isn’t the goal, but…

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Why the Traditional Marketing Funnel Still Matters Today

As marketing evolves, one question keeps resurfacing — does the traditional marketing funnel still hold relevance in today’s digital landscape? With modern tools like AI-driven ads, influencer collaborations, and data…

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Example of awareness to purchase process in traditional marketing funnel

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Understanding Traditional Marketing Funnel

In marketing, few concepts have stood the test of time like the traditional marketing funnel. Long before algorithms and analytics dashboards, brands relied on this simple yet powerful model to…

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Sarkodie performing live at Rapperholic 2025 Homecoming in Kumasi

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‘Rapperholic 2025 Homecoming’ Lights Up Kumasi Despite the Rain

When Sarkodie announced that Rapperholic 2025 Homecoming would be staged in Kumasi, anticipation quickly took over the city. The official nod came after his July visit to Manhyia Palace, where…

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Portrait of Asantehemaa Nana Konadu Yiadom III

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Culture
News

12 Things You Didn’t Know About The Late Asantehemaa Nana Konadu Yiadom III

The passing of Nana Konadu Yiadom III closed a chapter in Asanteman that was at once sacred and quietly powerful. Born into the heart of the palace, she grew into…

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Creative Ascent September 2025 meetup panel discussion on branding at Vegas Lounge, Kumasi

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Creative Ascent September Meetup Explores Personal Branding Beyond Logos & Aesthetics

On Saturday, September 27, 2025, Creative Ascent returned to Vegas Lounge, Kumasi, for its third edition — and the energy was as electric as the maiden. Hosted by Meraki Channels,…

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Young Ghanaian creatives stand to benefit from a 5-year tax holiday announced by GRA.

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Five Years Tax-Free: A New Dawn for Ghana’s Young Creatives

Something remarkable is happening in Ghana’s creative space — and it could not have come at a better time. For years, young creatives have navigated their craft with raw passion,…

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Culture

Creative Ascent Maiden Meetup Marks a New Era for Kumasi’s Creatives

On Saturday, August 2, 2025, Kumasi witnessed a defining moment for its creative community. The maiden edition of Creative Ascent, hosted by Meraki Channels, gathered some of the city’s brightest…

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Tales from the Trap: A HADORF Collection Born of the Grind

Clothing with a Point of View HADORF, the Kumasi-based streetwear brand co-founded by Rashad and Seedorf, has been building its name over the last three years by staying grounded in…

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