Business

Traditional Marketing vs Digital Marketing: Understanding the Difference and Finding the Balance

Traditional marketing vs digital marketing visual comparison

Marketing has always been about connection — about finding ways to reach people, tell stories, and inspire them to take action. What’s changed over the years isn’t the goal, but…

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Why the Traditional Marketing Funnel Still Matters Today

As marketing evolves, one question keeps resurfacing — does the traditional marketing funnel still hold relevance in today’s digital landscape? With modern tools like AI-driven ads, influencer collaborations, and data…

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Example of awareness to purchase process in traditional marketing funnel

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Understanding Traditional Marketing Funnel

In marketing, few concepts have stood the test of time like the traditional marketing funnel. Long before algorithms and analytics dashboards, brands relied on this simple yet powerful model to…

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Young Ghanaian creatives stand to benefit from a 5-year tax holiday announced by GRA.

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Five Years Tax-Free: A New Dawn for Ghana’s Young Creatives

Something remarkable is happening in Ghana’s creative space — and it could not have come at a better time. For years, young creatives have navigated their craft with raw passion,…

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A group of creatives collaborating on a project, symbolizing teamwork, innovation, and shared vision.

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The Truth About Collaboration and Why Many Fail at It

The truth about collaboration? It’s not always as smooth or magical as people make it out to be. Let’s face it. Collaboration sounds good on paper. You’ve probably heard phrases…

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Business

How To Create Engaging Social Media Content That Drives Results

In the digital space, simply showing up on social media isn’t enough. With countless brands competing for attention across platforms, the real challenge lies in creating content that stands out. …

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Business

Digital Marketing Mistakes To Avoid As A Small Business Owner

If you’re running a small business, digital marketing is pretty much a must. It can be confusing, time-consuming, and a little overwhelming, especially when you’re trying to do everything yourself.…

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Business

The Power Of Hashtags & How To Use Them Effectively On Social Media

Hashtags might seem like a small thing, but when you use them right, they can do big things for your brand. Whether you’re running a small business, growing a personal…

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