Clothing with a Point of View
HADORF, the Kumasi-based streetwear brand co-founded by Rashad and Seedorf, has been building its name over the last three years by staying grounded in the culture that raised it. The brand that has long stood at the crossroads of culture and street. Their latest release, Tales from the Trap, is a direct reflection of that — a collection shaped by grit, creative vision, and the lived experiences of a city.
Built around the energy of Kumasi’s street life — specifically the pulse of Adum — the collection draws from the kind of experiences that usually stay off the record. The pieces are visually loud, structurally solid, and emotionally grounded. Heavy fabrics and raw prints carry real imagery from the city, creating a kind of wearable memory archive.
Launched on July 18, 2025, the collection carries the raw spirit and hustle of Kumasi’s Adum area — not as a borrowed aesthetic, but as a personal reference point. With real images from the streets printed into the jackets, Tales from the Trap brings the energy, emotion, and movement of the city into every detail. Each piece follows a united pattern — a rhythm of style, struggle, and storytelling that reflects the streets it came from. Nothing here is accidental. It’s the kind of collection that lets you wear your city on your chest — not figuratively, but literally, turning fashion into photojournalism.
“We weren’t just designing or storytelling — we were representing a mindset, a lifestyle, and in many cases, pain,” says Seedorf. “Translating real-life struggles into fashion without watering it down? That was the hard part.”
A Creative Process Rooted in Intention
The process, as Rashad recalls, was intimate and intentional. After locking in the concept, the team entered a rabbit hole of sampling, sketching, testing, and stitching. Once the concept was locked in, the team focused on sampling materials that delivered the right weight and structure. Using a mix of hand-drawn sketches, Illustrator mockups, and on-the-ground experimentation, they arrived at pieces that felt fully considered. The creative process stayed in-house, with local artists, stylists, and photographers helping shape the visual identity of the drop. Collaborators like Diva Akoto, Boi Mack, Spoonz, Tokioo, Roland, and Paa Kofi brought the campaign to life with clarity and character, transforming what started as a streetwear idea into a fully-formed cultural capsule.
The visual rollout was kept local, raw, and clean— with a launch campaign that didn’t need billboards or glitzy studios. The streets of Kumasi were both muse and backdrop. Why outsource the aesthetic of authenticity when you’re already living it?
“We weren’t trying to impress,” Rashad adds. “We were trying to express.”
What separates this collection from HADORF’s earlier work — including their introduction of the logo jacket — is the storytelling embedded into every design choice. It’s reflective, layered, emotionally charged — rooted in something deeper than design: memory. There’s meaning in the fabric selection, in the placement of prints, and even in the imperfections. The result is a collection that frames Kumasi’s street life with the care and depth it deserves.
Creating it came with its own set of challenges. Translating real struggles into something visual without reducing them to cliché demanded balance. But HADORF held the line. What emerged is a body of work that represents both the grind and the imagination of its makers — built without compromise and shaped by purpose.
“This was a self-driven project,” Seedorf says. “Just a small team — shoutout to Seedorf — putting in work, late nights, real conversations, and creative risks.”
Local Narratives, Global Energy
At its core, Tales from the Trap is about place. That intention is visible throughout the collection, but it also runs beneath the surface: in the design process, in the campaign visuals, in the way the brand chose to release it.
Tales from the Trap doesn’t lean on inspiration from abroad. It resists the urge to mimic what’s trending. Instead, it reminds people that some of the best creative output is happening right here in Kumasi—a city often overlooked by the wider fashion world. This launch marks a brand evolution for HADORF, signaling confidence in both vision and voice. It’s not about chasing validation or global trends, but about honoring the everyday—where real stories live.
“We hope this launch shows that there’s power in our local narratives, and that streetwear can be more than hype — it can be heritage. We’re putting Kumasi on the map in our own way.” Both Seedorf and Rashad emphasize.
